What Is Re-Targeting And How Can It Help Your Business?

Re-targeting is a form of online advertising that targets bounced traffic. Also known as re-marketing, re-targeting makes sure that those who leave your websites on the first visit will come back at a later time. There was a study that only 2% of visitors convert on the very first visit, re-targeting helps companies to reach the other 98%. This will help your visitors to remind them that, oh, I’ve visited this site once and from my experience, no one is offering the best deal like the one from this site, well, I better head back and do the CTA.

For a business, this is a great idea, right? Now that you understand the very basics of re-targeting, let’s go further and see the cogs and gears under the hood to make sure that you have an efficient knowledge about retargeting.

How Re-targeting Works – Understanding Cookies

Have you ever heard of the term cookie? No, not the edible ones, we are talking about website cookies here. Cookie is a form of data that can identify a visitor among millions of others. For example, I visited your website, your site have a JavaScript that places cookie on my browser and will generate a certain unique tag. Three days later, I visited your website again, your website will check if my browser contains a cookie that matches on its database and because I visited your site before, I have a cookie stored in my browser that will match to the cookie stored on your database. Now, your website will know that oh, you’ve been here before!

Cookies can be a very useful piece of data. You can use it to track visitors, see how long they spend on your site, what pages they visit, what links they click and more. You can even use this cookie to send a personalized greeting to a returning visitor! They can add various dynamic interactive features to your website.

How Re-targeting Works – The Real Deal

Now, what does it have for re-targeting? Remember that cookies are unique identifiers for a certain visitor. It’s like an ID that can identify a user across the internet. When you sign-up for a retargeting network or platform, your retargeting service provider will give you a JavaScript code that you can put in either your website’s header or footer areas.

That code will put a unique cookie to any new visitors of your website and your retargeting service provider will search for them in the entire internet (or at least within their network of affiliates or partners) for that particular visitor and show them an ad pointing to back your website. Of course, you still need to convince them to click that ad back to your website by creating an efficient ad copy.

In addition to this you’ll need to go through a company who will server your ads, such as ad-roll who we predominately use.

Why Would I Invest in Retargeting?

Traditional banner ads often have a CTR (click through rate) of 0.1% and that means for every thousand people who see your site, one will click it. However, with retargeting, you can reach people who have shown interest on your product, website or service before, thereby increasing the CTR of up to 500% compared to traditional ads. We were able to demonstrate a 142% ROI on our client, Server Mania’s re-targeting campaign. Pretty darn good results.

The only downside of retargeting is that you should have a decent amount of traffic for this method to work.

Onada / August 29, 2015 / Uncategorized

How to hire Pay Per Click Experts

Pay Per Click Experts

Introduction to Pay Per Click

It is no secret that pay per Click has become a very popular method of advertising online. In fact this methods is very helpful in increasing the traffic on your website as it reaches out to a wider audience informing them about the products and services that you have to offer to them. There are many kinds of services that are offered in this respect but you have make careful selections as you do not want to end up hiring a con company.

The popularity of Pay Per Click

This method of advertising is very popular as it takes the products of a small company and puts in front of a bid audience. All you have to do is to create an account with the particular company that you want to work with. You will soon notice a drastic increase in traffic on your website.

Factors to consider before hiring Pay Per Click Experts

  • There are many companies out there that claim to be experts in the field of pay per click campaigns but unfortunately there many who deliver the worst services and in fact they cheat you out of a lot of money. So at the end of the day all your efforts in promoting your business are thwarted badly. If you are not sure about the process do hire an expert to do the job for you.
  • Take your time and do a lot of research over the internet and locate reputed companies. Make a list of certain companies and compare the prices and the services offered and then compare prices and services offered by them. Read customer reviews and join online communities to find out more about the services of reputed companies. If you come across companies that offer a trial period then you should go for it as it will help you evaluate the company’s performance in the long run.

Some more valuable information

To conduct a successful campaign you will have to make sure that you have a reliable internet service provider. You will also have to monitor your campaign every now and then and to make changes to the campaign page you must have a basic foundation of HTML.

You must always take a glance at the portfolio of the company. The portfolio will reflect the standard of the company and will help you decide as to whether you wish to proceed with the company or not. Get in touch with the references that are mentioned in the portfolio to learn about their experiences working with the company. After you have hired a particular company you must give the Pay Per Click Experts some amount of time to understand your campaign. You have to have a little bit of patience to see actual results.

It is not difficult to understand how a pay per Click campaign works as long as you have substantial amount of patience you can get this method to work a lot of wonders.

Onada / July 5, 2015 / Uncategorized

The benefits of hiring Pay Per Click Experts

Why hire PPC experts

You may think that PPC is very easy to undertake but you are mistaken as there are countless things to be taken care of before you go ahead. If you are unsure of the process then you should simply hire Pay Per Click Experts. However you will come across many individuals and companies that claim to be experts in this field but in reality that may not be the case, in fact if you are not careful you may be duped. So there are certain factors that you should consider before you hire an expert or a company.

  • Take the time to do ample research and locate reliable companies
  • Make a list of the various companies and compare all the aspects especially the prices
  • Read customer reviews on the various companies
  • Ask the companies for references of past customers as this will help you understand the kind of services that you can expect.

The benefits of hiring Pay Per Click Experts

Some other factors to consider before you hire Pay Per Click Experts

In order to move ahead with any PPC campaign you need to have a reliable internet connection. You must also be very familiar with the aspects of copywriting. To keep updating your advertisements you will have to know a lot about HTML. So by now you know that Why hire PPC experts as the job is not easy at all. With a little patience you can learn all the techniques but if you are not quite sure as to how to proceed then do not hesitate to consult an expert. Let us look at some more tips that you can follow.

  • Take a good look at the portfolio of the company, as it will give you a clear picture on the credibility of the company.
  • Speak to the references provided by the company
  • After you have hired an expert you must give him or her to get familiar with your campaign.
  • The company should also have a money back scheme for those customers who are not satisfied with the services of the company.
  • Go for a trial period scheme as it will help you understand how things work

PPC is not that tough but it should not be taken for granted either as when it is done properly it van yield fantastic results and your company can benefit a great deal from this method of online campaign.

Onada / June 23, 2015 / Uncategorized

What is the role of Pay per click experts?

pay per click experts.

Pay per click is one of the main secrets of the success of any online business. Even if you are having technical knowledge but due to lack of time and patience you will not be able to handle PPC campaign of your company and this is the leading reason that these experts are hired.

Why to hire PPC experts?

  • Researching keywords is quite a challenging and daunting task and that can be only performed efficiently by means of pay per click experts. Keywords are regarded as one of the major aspects of PPC campaign without which SEO is not possible at all. There are different exclusive tools that are used buy these experts for detecting the best keywords that can invite more clicks.
  • These professionals also deal with correct ad posting which is very much essential for inviting more and more trafficking in the site and the number of clicks can also be increased to a great extent. Different popular sites are chosen for posting ads so that visibility can be increased.
  • These professionals usually have proper technical knowledge which is needed for pay per click campaign online. This is the reason that common layman cannot handle the campaign due to lack of technical knowledge. In most of the cases, basic knowledge about HTML is required do that the links can be created in a proper way.
  • There are different useful PPC terminologies which can be understood only by PPC experts rather than common men. These terminologies are having a greater importance and thus they need to be considered in almost every phase of PPC campaign online otherwise successful results cannot be gained.
  • Campaign settings need to be regulated and managed so that greater success can be gained. These settings need to be altered from time to time for effective management of the campaign. Moreover, the overall productivity can be decided on the basis of the same. These settings can be handled only by talented and trained PPC experts.
  • Landing pages can be improved to a great extent by means of adding different useful features that can enhance the flexibility of the pages. In this regard, A/B testing oriented software is to be used and it is usually used by these professionals. The backlinks are to be checked thoroughly so that broken or damaged links can be removed with the healthy ones otherwise landing pages cannot be maintained properly.
  • These professionals keep regular updates on PPC and this is the reason they are the perfect persons top introduce new technology and changes within the links so that the click numbers can be increased and that to within a short period of time.
  • Fraud clicking online can be easily prevented by these professionals as a result of that the online advertising of your concern can be protected along with the maintenance of market reputation.
  • Different kinds of changes are usually being introduced in order to make the links more advanced and improved. These changes are usually decided by the PPC experts on the basis of the market trends, customer requirements and intensity of the market competition.

If you want to gain greater success in the PPC campaign of your business, then you must hire any expert PPC professional.

Onada / May 25, 2015 / Uncategorized

How to be successful like the Pay Per Click Experts

Before we get into the factors that will lead you to become Pay Per Click Experts it is very important to learn What is Pay Per Click.

Introduction to Pay Per Click

This is nothing but an online advertising technique that is employed on websites by which some advertisers make payments to the host if the viewer clicks on the advertisement. With all the various search engines, the advertisers usually place their bets on keywords that are linked to the target audience. The keywords may also be in the form of short phrases or a mix of words that advertisers think that customers would type on a search engine to locate a product or a service. This is when a bid request is needed, which is basically a sum of money that the advertisers are willing to pay for every time their ad is clicked on.


Some factors to consider if you want be successful like Pay Per Click Experts

If you are really thinking about gaining success in the field of internet marketing there are some vital tips that you should keep in mind. The right knowledge is the key to success in any venture you may want to take up. A recent survey showed that an excess of 200 million targeted sales utilize pay per click technique. You will notice that that you are listed right at the top of the search engine results if you bid for suitable keywords and you can also earn decent amount of money provided you have the right knowledge.

How to deal with the problems?

A lot of people face failure during their initial attempts in trying to run a successful Pay Per click Strategy and there are countless who have stated that they do not understand on how they can get good results from AdWords simply because they lack the right knowledge. So it would be wise to formulate a strategy and plan of action to make sure that everything falls in place.

Do not get caught up in the smallest details

If you are going to set up a new pay per click plan you should make sure that you do not get caught up with smallest details, all you should take care of is to configure the pay per click technique with suitable keywords in the simplest form possible and you can obviously make improvements over time. As you proceed with things you will find out that there may not be substantial things that you need to put in. If you plan to run an online marketing business from your house you should pay attention to this factor.

Some other Factors that you should consider if you want to be like Pay Per Click Experts

You will need solutions

In addition to just enjoying the benefits of a good pay per click expert or an online marketer you have to understand the various aspects such as optimizing websites, manage the various campaigns, creating hands free leads and system for sales generation. Once you can take care of all of this you can view the results within a very short period of time. After you become an expert in pay per click you will not have trouble achieving quick success.

Make sure that you follow these tips not only they will help you become an expert but you will have a deep understanding in What is Pay Per Click.

Onada / April 19, 2015 / Uncategorized

Who are the Pay Per Click experts and what is the meaning of PPC?

Pay Per Click Experts

What is Pay Per Click

It is a web promoting technique used by the Pay Per Click Experts on sites in which publicists pay their host just when their advertisement is clicked on. With internet searchers (i.e. Google) promoters ordinarily offer on magic word phrases applicable to their target market. These pivotal words can be expressions, or a mix of words sponsors think their forthcoming clients and guests would sort into a web crawler. By then, an offer appeal is needed that is the entirety of cash they are ready to pay for per time their notice is clicked on whatever internet searcher they are using.

  • At the point when a forthcoming client or guest inputs the essential words they have picked, their notice shows up in the indexed lists as a ‘supported connection’.
  • At the point when a man clicks on their commercial to get to their site, they then pay the offer.
  • The more individuals that click the advertisement, the more they are paying, however clearly they are then getting more activity to your page and in principle, to a greater degree an income stream for their business (reliant on the first offer obviously!).

How to choose the tools for ppc and who are the specialists

Qualities of a Good PPC Specialist are that they have PPC administration instruments, which can help you to deal with active clicking factor (CTR) and quality scores, both of which help you figure out if you’re running a high-performing promotion.

  • A PPC administration device can likewise help you mass alter in the event that you have to change a few notice crusades, even on diverse web crawlers, sparing you a considerable measure of time from experiencing all your advertisements.
  • An administration apparatus would positively be a considerable measure simpler to adequately run your PPC battles yet outsourcing it to a PPC authority would be the more brilliant approach to ensure that your fights drive the perfect site movement.

Utilizing a PPC expert will free you up to better deal with your organization and to care for different viewpoints required for running it easily are also the Qualities of a Good PPC Specialist. A PPC expert can add to the best technique that works for your organization and focuses on your business viably.

  • It can upgrade your decisive words, your greeting pages, and your general advertising battle.
  • It can run the important tests expected to verify that the PPC crusade you’ve got will work.
  • Pay Per Click Experts can expand your click-through and transformations. As it were, it can streamline your Pay Per Click administration so your crusades get to be productive and gainful.

What profits does the company received with the pay per click?

  • The universe of web advertising is one major business as the quantity of individuals working and exchanging online for their bread and margarine has as of now achieve a shocking level. As more individuals keep on getting baited by what the internet can accomplish for them, so anticipate that the numbers will develop considerably all the more per day.
  • The best thing with web business is that the clients are the person who searches for you. The more individuals can see your promotions the better is the chance for them to achieve you whenever. In this way, would you like to know the most ideal path for potential customers to view your site? Since in the event that you don’t then the time it now, time that you know the most ideal approach to showcase what you have got or offer to customers.
  • The Pay Per Click Experts has this Pay per click as the one of the best devices that have helped various organizations help their activity site. In light of this, pay per click has ended up more well known for everybody who needs to verify that they can be arrived at via searchers at whatever time. So on the off chance that you need introduction for your site, then have your own PPC adverts.

Onada / March 12, 2015 / Uncategorized

Qualities of a Good PPC Specialist

If you are looking to start a PPC campaign, you need to make sure you have the time and dedication to do a lot of research and comparison. If you are working on something else, then you might want to consider hiring a PPC specialist. But make sure that you know the qualities of a good PPC specialist.

On the contrary, if you’ve been doing PPC on your own and you are confident about your skills, you might want to extend your skills to clients and help them create an effective and powerful PPC campaign. Then you must make sure that you have the qualities of a good PPC specialist.

Here are the qualities of a good PPC specialist:

A good PPC specialist thinks critically. Basically, a good PPC specialist should be a critical thinker, one that thinks ahead in an effort to get ahead of the game. They often think and researches more deeply which is a critical factor in a PPC campaign research.

A good PPC specialist has the passion. Not a passion about writing cookbooks but a passion about PPC. He or she must be passionate about paid search, their career and your company. They should be aware that price increases during holiday season, but not just aware, they should care. They should always be interested in how to grow from the bottom line.

A good PPC specialist does have a high tolerance for change. Search marketing is always changing. Change is the only constant thing in the field of search marketing. A good PPC specialist will be able to adapt to these rapid changes and has the ability to keep up to date to the recent changes as soon as they happen. Getting left behind is a fatal mistake in the field of PPC campaigns.

A good PPC specialist is creative. In order to succeed, you must be able to create unique products and services. The same is true for an effective PPC campaign. A PPC specialist must be able to create powerful campaign for your website. If you take a look at the vast majority of paid search campaigns, they are almost always the same and monotonous. In addition, they clutter Google’s real estate every day and every night and trying to fit in here could be a very daunting task. Therefore, a creative long tail keyword could be your ticket to success, which can be easily done by a creative PPC specialist.

A good PPC specialist thinks everything as a whole. They must have the ability to connect the dots. PPC campaign isn’t just about the PPC but also about the content, the product, the service, the target audience and the niche. A good PPC specialist analyzes everything first before starting out PPC keyword research.

Onada / March 4, 2015 / Uncategorized

What is PPC?

I bet you often hear this buzzword. A three-letter word called P-P-C. If you are not well versed in the world of internet marketing, then PPC might be a confusing word for you. PPC stands for pay per click, which is often called as pay per click advertisement, also called as cost per click, is an internet advertising model used to direct traffic to a website. It can also be used as a way to direct traffic to a landing page or product page. In fact, PPC has many uses and we are going to discuss that along with the definition of PPC.


PPC stands for pay per click. It’s a form of internet advertising where a website would pay for every click their advertisement gets that directs traffic to their website, product page, landing page or others. This is a common way to gather or increase website traffic and increase its popularity. In addition to that, newly created websites can greatly benefit in using PPC to attract visitors and let people know that they are existing.

PPC is a very cost effective way of getting their site noticed by target audience. A new website or reestablished website will always have few visitors because little to no person on the internet knows their existence. Therefore, getting people to know that they exist using PPC is a great way to help drive traffic to a website.

Why Use PPC?

If you have a product or service on sale in your website, PPC is a great way to help you promote your product to the masses. Moreover, your PPC campaign will only appear to those people who are likely to use the product you’re trying to sell. In other words, if a person searched for newest PC games on google and you have a PPC campaign that directs to a PC game web store, your PPC advertisement will appear on top of search results. Because the person looks for the newest PC game and your advertisement says that you sell the newest PC games, then they are more likely to click on your advertisement and he will be directed to your website.

In case you just set-up your website and the customer saw that this is new in town and you have compelling products and prices, then the word of mouth will slowly begin. He will tell his friends about your wonderful PC game web store, and then his friends will also tell to their friends that told to their friends, which also told to their friends about your new wonderful PC game web shop. Your website will grow in popularity in no time and you will be create big bucks soon.

That is, of course, if your web shop has something unique to offer and is one of the best. PPC is only part of the chain, your actual website contents is what matters.

Onada / March 4, 2015 / Uncategorized