What is PPC?
I bet you often hear this buzzword. A three-letter word called P-P-C. If you are not well versed in the world of internet marketing, then PPC might be a confusing word for you. PPC stands for pay per click, which is often called as pay per click advertisement, also called as cost per click, is an internet advertising model used to direct traffic to a website. It can also be used as a way to direct traffic to a landing page or product page. In fact, PPC has many uses and we are going to discuss that along with the definition of PPC.
PPC stands for pay per click. It’s a form of internet advertising where a website would pay for every click their advertisement gets that directs traffic to their website, product page, landing page or others. This is a common way to gather or increase website traffic and increase its popularity. In addition to that, newly created websites can greatly benefit in using PPC to attract visitors and let people know that they are existing.
PPC is a very cost effective way of getting their site noticed by target audience. A new website or reestablished website will always have few visitors because little to no person on the internet knows their existence. Therefore, getting people to know that they exist using PPC is a great way to help drive traffic to a website.
Why Use PPC?
If you have a product or service on sale in your website, PPC is a great way to help you promote your product to the masses. Moreover, your PPC campaign will only appear to those people who are likely to use the product you’re trying to sell. In other words, if a person searched for newest PC games on google and you have a PPC campaign that directs to a PC game web store, your PPC advertisement will appear on top of search results. Because the person looks for the newest PC game and your advertisement says that you sell the newest PC games, then they are more likely to click on your advertisement and he will be directed to your website.
In case you just set-up your website and the customer saw that this is new in town and you have compelling products and prices, then the word of mouth will slowly begin. He will tell his friends about your wonderful PC game web store, and then his friends will also tell to their friends that told to their friends, which also told to their friends about your new wonderful PC game web shop. Your website will grow in popularity in no time and you will be create big bucks soon.
That is, of course, if your web shop has something unique to offer and is one of the best. PPC is only part of the chain, your actual website contents is what matters.